SEGGER — The Embedded Experts

For more than three decades, SEGGER has empowered embedded engineers with reliable software and a comprehensive suite of development tools. From the creation of the first line of code to the final stages of production, SEGGER products are trusted by developers around the globe. SEGGER: It simply works!

Every project requires a solid foundation. SEGGER’s robust, reliable, and highly efficient software libraries create the application and serve as the building blocks required to compose the code.

The image displays the emPower OS software with several related features, including emFile, emNet, emSecure, emUSB-Host, and IoT Toolkit. Each feature is represented by a distinct icon, emphasizing the various tools available for embedded systems development.

After application code is created, it needs to be transformed into machine-executable instructions. SEGGER’s Embedded Studio is a complete integrated development environment that includes a highly flexible toolchain. Users can optimize both speed and resource use, which often lowers project bill-of-materials costs by reducing the amount of memory required.

The image displays a computer screen with code in an integrated development environment (IDE). The code likely relates to embedded programming, with sections for memory usage and debugging tools visible on the interface. The layout suggests an active programming session.

The debugging process is a critical part of making an embedded system. SEGGER’s market-leading debug and trace probes help optimize an application in preparation for the final steps in the development process. Critical here are accurate conclusions from reliable debug/trace probes and tools during intermittent test runs.

Images showing a piece of SEGGER's J-Link and J-Trace product portfolio showing J-Link PLUS Compact, J-Link Pro, and J-Trace PRO

No project is finished until it has been thoroughly verified. The reliability of the tools used is the key to success. SystemView reveals the true runtime behavior of an application, assisting developers in ensuring that a system performs as intended. Trace, profiling, and coverage analysis make SystemView a powerful performance analyzer that gives users comprehensive insight into the system in question.

The image displays a computer monitor showing a software interface. The interface includes a timeline with various colored bars representing system events, alongside a detailed log of events, including timestamps and messages related to process tracking.

The programming process is important in many phases of a project. During verification, programming is used to both transfer the application to the target hardware and conduct testing afterward. Once the application is finalized, it is deployed to the intended hardware. Together, the application and hardware become the final product.

Images showing a piece of SEGGER's Flasher product portfolio showing Flasher Compact, Flasher Portable PLUS, and Flasher PRO

News

J-Link and Flasher next to Geehy G33R50x chip
J-Link

SEGGER's market-leading J-Link debug probes and Flasher in-system programmers can now be used with…

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2025 Sep. 11
Ozone icon next to simulator chip
Ozone

SEGGER's powerful Ozone debugger and performance analyzer, long trusted by users of J-Link and…

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2025 Sep. 09
SEGGER and Winbond logos with handshake graphic
J-Link

Effective immediately, SEGGER programming support is available for selected SPI flash-memory devices…

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2025 Sep. 04
SEGGER Toolchain icon graphic next to CMake logo
Embedded Studio

SEGGER has integrated its embedded-development Toolchain into the widely used CMake…

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2025 Jul. 15
J-Link devices alongside Renesas RA8P1
J-Link

SEGGER's J-Link series of debug probes and Flasher programmers are now compatible with Renesas…

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2025 Jul. 09

Customer voices

Teaser Image Testimonial Ekey

Embedded Studio, embOS, emFile

"Working with SEGGER has been great from the start. The project got off the ground quickly, evolved well, and is running smoothly. As long as our targets are supported, we have no reason to use any tools other than those from SEGGER."

// Christof Kerschbaumer, ekey, Linz, Austria

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Teaser Image Testimonial BYK-Gardner

embOS, J-Link

"We couldn’t be happier to have integrated several SEGGER tools into our processes; they have helped us free up a lot of time to focus on our core competencies."

// Stefan Wltschek, BYK-Gardner, Geretsried, Germany

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Teaser Image Testimonial Questit

Flasher

"The programmers are so reliable that you almost forget that they are there. They are fast, reliable, and stable. In fact, I will now use SEGGER tools in all our projects."

// Glenn Norberg, QESTIT, Stockholm, Sweden

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A person in a red wetsuit is swimming in water, reaching out with one hand while wearing a smartwatch. The logo of Polar is displayed prominently at the bottom. The scene conveys an active swimming environment, likely related to fitness or sports.

BigFAT

"SEGGER's debugging tools and software libraries are a key part of Polar's firmware development. With their help, we can adapt new component technologies to our products in such a way that our design schedules are predictable, and the end products meet strict quality requirements."

// Markku Karjalainen, Polar Electro, Helsinki, Finland

Partners

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SEGGER Silicon Vendor - epson
Partner logo GigaDevice
Partner logo HP Micro
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microchip
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Nuvoton_Logo
nxp
Quintauris
Renesas_Logo
rowley
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silicon-web
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Silicon Vendors Resource Center

Ecosystem partnership

SEGGER is open to co-marketing activities, and it offers valuable services for your existing and new devices. Become a SEGGER partner, and let us help you build a complete ecosystem for your devices. Ask us about:

  • Collaborative marketing opportunities
  • J-Link Prime
  • RTOS/embedded software BSPs
  • Memory-device support
  • Silicon vendor buyout (object-code redistribution)

 

Learn more